United State of Women — Kendel Goonis

Every Issue is a Gender Issue (2021)

My favorite art director and I were tasked with fleshing out the United State of Women’s “Every Issue is a Gender Issue” campaign through Civic Nation—one that already had a name, but needed a voice and execution.

We had about two weeks—from initial briefing to launch…

…to flesh out a visual and thematic campaign, get client approval and execute on social. We got it done by thinking through a simple concept that would host each issue cleanly, and created a blank space where each issue could live.

Every Issue is a Gender Issue (2021)

We had about two weeks—from initial briefing to launch…

…to flesh out a visual and thematic campaign, get client approval and execute on social. We got it done by thinking through a simple concept that would host each issue cleanly, and created a blank space where each issue could live.

We jumped on the assets, the stats at our disposal, and came up with a visual style and tone to help Civic Nation achieve that vision.

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Every Issue is a Gender Issue (2021)

We had about two weeks—from initial briefing to launch…

…to flesh out a visual and thematic campaign, get client approval and execute on social. We got it done by thinking through a simple concept that would host each issue cleanly, and created a blank space where each issue could live.

We jumped on the assets, the stats at our disposal, and came up with a visual style and tone to help Civic Nation achieve that vision.

Blue Cross Blue Shield of Michigan

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